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Electronic Commerce : A Manager's Guide
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Essential Business Tactics for the Net
101 Ways to Promote Your Web Site
Marketing Management: Millennium Edition
Clicking : 17 Trends That Drive Your Business -- And Your Life
Focus : The Future of Your Company Depends on It
Data Mining Techniques : For Marketing, Sales, and Customer Support
Selling Dreams : How to Make Any Product Irresistible
Customers for Life : How to Turn That One-Time Buyer into a lifetime customer
The Guerrilla Marketing Handbook
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)
The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
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